Mumbai: Hyperlocal e-commerce platform Just Dial on Tuesday appointed Abhishek Roy as head of PR.

In this role, Roy will lead the PR function offering communications counsel to the executive team, business units, and the functional areas.

A seasoned communicator with 16 years of experience, Roy has worked across multiple sectors in corporate communications. Prior to joining Just Dial, Roy was the senior communications manager with Magicbricks. In the past he has also worked with the corporate communications functions in Aircel and Star TV. Prior to that, he has spent almost a decade as a sports journalist with IANS and The Telegraph.

Talking about his new role, Roy said, "Being India’s largest hyperlocal ecommerce platform, Just Dial is ingrained in our daily lives. I am looking forward for this opportunity to strategically position the communications function to help the brand reach its business objectives.