Mumbai: Home grown e-commerce marketplace Flipkart has collaborated with short video platform Moj to enable video and live commerce experiences at scale. The collaboration will help Flipkart to scale video commerce in the country and engage the next 200 million e-commerce customers.

Moj currently has over 160 million monthly active users. Besides making e-commerce accessible to millions of first-time users, this collaboration also incentivises content creators in the Moj ecosystem by enabling new commerce-led revenue streams to deepen socio-economic impact.

“The strategic collaboration between Flipkart and Moj will play a key role in onboarding the next 200 million e-commerce users while creating an ecosystem that benefits all stakeholders involved - from brands and sellers to content creators," Flipkart senior VP and head corporate development Ravi Iyer said. "Given the diverse cultural fabric of our country and with the intention to offer an inclusive e-commerce experience to every consumer, we continue to bridge the gap between audiences through our regional language interface experience which has played a key role in onboarding first-time consumers. Moj’s wide reach through the Indic languages it operates in is another step in this direction.”

Mohalla Tech Pvt Ltd (parent company of Moj) chief financial officer Manohar Singh Charan said, “The creator economy led revenue streams are globally seeing a massive upsurge and this collaboration with Flipkart is a step towards developing a concrete revenue stream for creators in India, while also enhancing the social experience of our users on the platform. This also opens the universe for creative in-app integrations towards personalized marketing. The seamless amalgamation of content and commerce will push brands to reimagine how they connect with their consumers and ignite the digital social commerce revolution in India.”