LeEco's first 100 days in India have really been an unprecedented success. The global Internet and ecosystem conglomerate has successfully sold an astounding number of 500,000 superphones, making it a record of sorts for a new entrant in a fiercely competitive smartphone market in India.
Given its best-in-class technology and disruptive pricing, the company has made a strong mark for itself in a short span of time, evident from the soaring popularity of its three superphone models that it has introduced since its India launch.
LeEco is the pioneer in introducing the concept of content integration in the smartphones category in India. To this end, it successfully launched content membership with three partners, Eros Now, YuppTV and Hungama Music which came bundled with its blockbuster superphone Le 1s Eco. As a consequence of this and the amazing price led to the skyrocketing demand for this, 'Made for India' superphone in its two flash sales on Flipkart. Apart from the impressive number of devices sold, the company also notched up an industry first by bundling content worth Rs. 500+ million through LeEco memberships.
Commenting on the remarkable achievement, Atul Jain, COO, Smart Electronics Business, LeEco India said, "We are immensely proud to be setting new industry trends and spearheading the move to ecosystem-led devices in the country. It is very humbling to see consumer enthusiasm for our content ecosystem, and their demand for more and more original content. We're also pleased that our superphones have lived up to consumer expectations and we are committed to raising the bar with all our subsequent launches.
Le 1s Eco has successfully wooed the Indian users given it is the company's first supertainment loaded superphone available at an incredible price.
Le Eco Membership is truly a smash hit that gives users access to -
• 2000+ movies (in 10 languages)
• 100+ live premium TV channels, which will happen soon through an OTA software update
• Apart from that, users will get 5 TB cloud personal storage space
• 3.5 million songs in 25 languages that will come live in Q3 of 2016
• Users would also be offered a plethora of deals and discounts and live streaming of concerts from all over the world
LeEco's unique content ecosystem brings alive the company's partnerships with Eros Now and YuppTV, through its platforms - Levidi and LIVE. The third premium content under LeEco Membership Program will be LeMusic powered by Hungama Music. Le 1s Eco packs seamless interface through unique platforms - Levidi and Live, which allow users to enjoy high quality supertainment - anytime, anywhere.
Also noteworthy is the company's after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.
