Mumbai: Aligning with the vision of an Aatmanirbhar Bharat and Make in India, Khul Ke, a leading platform for purposeful content, has integrated with D2M technology. The company’s decision to join the D2M league stems from the excitement of establishing a direct relationship between the platform and its users, bypassing the traditional reliance on the internet. The integration presents the opportunity to bridge the gap between urban and rural areas, enabling users in remote locations to access purposeful content.
With millions of D2M-enabled devices expected over the next one to two years, Khul Ke's purposeful content across education, health, science and technology, sports, business, governance, and entertainment stands to benefit immensely from this expanded reach. Users will be able to access Khul Ke's live talks, roundtable discussions, upskilling courses, and other rich content regardless of connectivity barriers.
D2M, a new-age technology amalgamating broadband and broadcast, utilizes mobile phones to capture territorial digital TV signals. The result is a seamless streaming experience for multimedia content, including live TV matches, directly to phones without the need for an internet connection.
D2M Broadcast Project Advisor Nandita Bakshi participated in a roundtable hosted by Khul Ke on the D2M Bharat Tech Moment. During the conversation, she emphasized and brought attention that “D2M is a first-of-its-kind, pathbreaking technology wholly conceived and developed in India - an indigenous chipset that can now connect mobiles directly via terrestrial broadcasting signals without the need for internet connectivity. This unprecedented innovation promises to be an empowering force that touches citizens across regions and socioeconomic strata, taking multimedia content and upskilling opportunities to remote areas and young aspirational populations alike. By informing, educating, and energizing the grassroots, I believe D2M will be instrumental in building an employed, skilled workforce that powers India’s continued rise.”
Khul Ke founder & CEO Piyush Kulshreshtha said, “Our commitment to advancing technological innovation for nationwide access to purposeful content takes a significant leap forward with our integration into India's groundbreaking D2M platform. This integration represents a pivotal chapter in our mission, enabling us to utilize targeted broadcasting and deliver engaging multimedia content in real time to millions across diverse urban and rural landscapes. Aligning seamlessly with the vocal for local ethos, this alliance showcases the power of homegrown technology to drive progress. We are very excited about this Bharat Tech Moment and are honored to leverage D2M's potential in bridging the digital divide, reaching deep into grassroots communities to stimulate learning, discussions, and upskilling at a scale that uplifts. We anticipate this new broadcasting capability to usher in an era of active participation and personalized user experiences, setting a precedent for unprecedented connectivity and engagement.”
Kulshreshtha attended the "Driving India's Techade-D2M for Bharat - 5G Broadcast Summit," a pivotal event organized by IIT Kanpur and Saankhya Labs on January 16, 2024, at the India Habitat Centre, New Delhi. The summit served as a platform to discuss concrete strategies and actions to propel Direct-to-Mobile (D2M) broadcasting into the spotlight as a transformative force in the mobile broadcasting arena.
D2M technology has extensive applications, offering direct and reliable emergency alerts independently of internet or cellular networks. It excels in disaster management by delivering targeted authentic audio content. Its terrestrial fallback feature serves as a crucial contingency for broadcasting strategic public content in the event of satellite failures. Additionally, D2M optimizes resource use by converging radio services onto a shared broadcast infrastructure, conserving spectrum, land, manpower, and public resources. This highlights D2M's vital role in meeting communication needs and maximizing resource efficiency.
