Mumbai: Felicity Games, a casual game developer and publisher, has secured a $700K pre-seed funding from DeVC, Visceral Capital and marquee angel investors including Kunal Shah of CRED, former Nazara CEO, Manish Agarwal, Sriharsha Majety, Nandan Reddy of Swiggy and Google Cloud (APAC) head of gaming Sameer Pittalwala, among others.
Felicity was founded in 2023 by ex-Swiggy executive Anurag Choudhary with an aim to become India’s leading mobile game publisher. In under a year, Felicity has launched over 10 game titles, which are played by more than a million monthly users across 14 geographies. The company will use the funds towards testing 10 more such games by March 2025. The company aims to scale revenue by 10x by the end of this year.
The company's success lies in rapidly prototyping and testing casual games in partnership with Indian game developers for commercial viability using a proprietary framework called 'Pokhran’, and accordingly scaling only the successful ones.
Felicity Games founder and CEO Anurag Choudhary said, “Given our cost and skill advantages, Felicity Games is well placed to build a multi-million dollar casual gaming business from India for the world.”
“Felicity has a unique vision to mobilise the growing ecosystem of Indie developers with the capability of producing high-quality game prototypes at a fraction of the cost. Felicity combines an objective approach to commercial testing with iterations on non-conventional channels to drive risk-adjusted growth for new IPs, unlocking developer friendly publishing for the indie ecosystem” said founding member Divyanshi Chowdhary from DeVC.
Felicity recently launched two titles ‘Seek & Find’, and ‘Nova Solitaire’ which are already unit economics positive in the US and other western markets with 100,000 plus downloads within a period of three months.
Beyond game development and publishing, Felicity Games distinguishes itself through strategic partnerships with studios and brands to co-create compelling intellectual properties (IPs). This collaborative approach not only enriches the gaming ecosystem but also expands the company's reach and influence within the industry.
