MUMBAI: Balaji Telefilms Ltd’s digital venture ALTBalaji has entered into a partnership with YuppTV. Users across the globe will be able to enjoy easy access to ALTBalaji’s premium content on YuppTV platform.
The latest development will allow the diaspora and international audiences to enjoy the big screen experience provided by YuppTV along with convenient access to their favourite shows and movies by ALTBalaji. YuppTV users will also have at their disposal popular movies like Lootera, Love Sex Aur Dhokha, Shor in the City, Shootout at Wadala, Ek Thi Daayan, and more.
“We are glad to partner with ALTBalaji to offer their exclusive premium content to YuppTV users. At YuppTV, it has been our constant endeavour to provide our users with the most entertaining and high-quality content. We are hopeful that our global audience will appreciate the latest addition of ALTBalaji’s content in our bouquet of entertainment services,” YuppTV CEO Uday Reddy said.
ALTBalaji has rolled out 20 original shows in various Indian languages across genres. In addition to this, ALTBalaji also offers entertaining original shows for children and snacky regional stand-up comedy. Yupp TV which has a good reach in diaspora audience can be a helpful platform for ALTBalaji to reach global audience easily.
“ALTBalaji’s original shows have been getting a steady stream of subscribers from the international markets. This alliance allows ALTBalaji to tap into the existing subscriber base of YuppTV and provides easy access to our award winning shows. It is in line with our strategy of being available wherever the audiences are,” ALTBalaji COO Sunil Nair said.
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