MUMABI: ZeeTV, well known for its ever-popular line up of TV shows is all set to launch the much-awaited romantic drama, ‘Piyaa Albela’, which can also be watched live on dittoTV. The show, produced by Sooraj Barjatya under the banner of Rajshri Productions, will launch on 6 March at 8.30 pm.
‘Piyaa Albela’ brings to viewers a perfect mix of romance, drama and comedy, with a touch of spirituality added in. Piyaa Albela will further strengthen the wide bouquet of Live TV shows across the range of 90+ channels that dittoTV offers to its subscribers.
While Sooraj Barjatya is well known for working with the biggest stars in Bollywood and television, however, for this daily soap he chose to cast newcomers, Akshay Mhatre and Sheen Dass, as the main leads. Commenting on this, Sooraj explains, “The concept of a sage in meditation and a temptress attempting to break his penance is a very limited view of the Vishwamitra Menaka story. Very few people know of the love story that goes beyond the superficial layer of mere seduction. Our story is not mythological – it is set in contemporary times with real, relatable characters. It has elements, however, that can be compared to the classic. Our protagonist Pooja is approached by Naren’s parents – not to seduce their son but to ignite a spark for the real world within him. But how the two react to each other at the outset and then gradually come closer in the course of their interactions forms the crux of Piyaa Albela. We are pleased to have found the ideal Naren and Pooja in Akshay and Sheen, both making their fiction debuts as leads. Akshay’s eyes exude the brooding intensity required of Naren while Sheen has the verve, grace and positivity that Pooja needs to embody. The show is set in Dehradun and Rishikesh. We look forward to a great response.” The mysterious and suspense-filled storyline of Piyaa Albela is sure to resonate with the Indian youth, who form an important part of dittoTV’s subscriber base.
Commenting on the launch of this new show, Z5 Business head of digital Archana Anand says, “dittoTV enables its subscribers to stay updated with all the diverse and gripping content that ZeeTV has to offer. We are extremely excited to bring Sooraj Barjatya’s romantic drama, Piyaa Albela, to viewers on our platform, dittoTV which allows viewers to catch their favourite programs live and on-the-go on their smartphones and internet connected devices, offering them the convenience of watching their favourite shows when they do not have easy access to a television set. With viewers increasingly becoming more selective about what they watch, it is highly essential to introduce differentiated and innovative content, which resonates well with the audience.”
dittoTV subscribers can catch this new daily soap every day from Monday to Friday at 8.30 PM on their Android and iOS phones or any other internet connected device. The monthly subscription charge for the platform is INR 20 per month.
