Mumbai: Bollywood Hungama, India’s premiere Bollywood news and entertainment website has partnered with YuppTV, one of the world’s largest internet-based TV and on-demand service providers for South Asian content. Together they have announced the launch of Bollywood Hungama globally through YuppTV’s FAST (free ad-supported streaming television) network platform. This launch will feature all news and gossip surrounding the world of Bollywood and the Indian entertainment business for the South Asian audience.

This collaboration offers users a diverse range of content, including the latest songs, popular movies, engaging original shows, music videos, and sought-after podcasts—all conveniently available on a unified platform. Through YuppTV's FAST network, users gain exclusive access to Bollywood Hungama's content. With an impressive user base of 70 million, Bollywood Hungama stands as the frontrunner in the Indian entertainment landscape, providing comprehensive coverage of Bollywood news and information. This partnership ensures users remain informed about the latest developments while enjoying a seamless entertainment experience. The fusion of YuppTV's technology and Bollywood Hungama's content is poised to enhance the digital entertainment landscape.

Hungama Digital Media CEO Siddhartha Roy remarked on the partnership, “The collaboration between Bollywood Hungama and YuppTV is poised to introduce a compelling and vibrant facet of entertainment to the South Asian audience. In the ever-evolving and dynamic media landscape of today, where smart TVs play an indispensable role in the viewing experience, we acknowledge the need for innovation within the FAST (Free Ad-Supported Streaming Television) category. We are looking forward to expand our footprints in this domain, with a commitment to delivering exceptional content tailored to the unique preferences of our valued audience.”

Commenting on the launch, YuppTV founder & CEO Uday Reddy said, “We are delighted to announce the launch of Bollywood Hungama on our FAST network platform, a segment that has grown exponentially. The Bollywood entertainment website boasts a strong user base of 70 million, and has a highly engaging community of more than 16 million+ on social media, presenting a unique opportunity for us to reach out to more viewers globally. We are excited to provide our current user base with original content from Bollywood Hungama, helping them keep up with the latest news from Bollywood, Hollywood, OTT, and television.”