Mumbai: Chimp&z Inc, from the aegis of Merge Infinity Network has bagged the digital mandate for ALTBalaji’s "Lock Upp," a first-of-its-kind reality show-based fantasy metaverse game. This establishes a strategic partnership for the game’s launch on seven popular social media platforms.

With this partnership, the agency forays into a metaverse market that offers in-game cards of the celebrity contestants which players can own, buy, sell, and trade and earn points through skilled gameplay and contributions to the ecosystem, said the statement.

As per the mandate, the agency will amplify enrollment in the game with creative communications across social platforms such as Discord, Facebook, Instagram, Twitter, YouTube, and Telegram. The digital duties further extend to online reputation management and influencer collaborations.

https://www.instagram.com/lockuppgame/

“As we embark on a first-of-its-kind journey for an innovation like the Lock Upp Game, we are delighted to have Chimp&z Inc on board to support us in this unique project which will break barriers and open paths for future content innovation,” commented Balaji Telefilms group COO Zulfiqar Khan.

"We're thrilled to partner with Zulfiqar and his team on delivering a surreal experience to the audience with a Metaverse-based game," stated Chimp&z Inc VP- growth and operations Ashish Duggal. "The game plan is to develop identifiable social and digital solutions that will assist in supporting the brand's thrust area of being the first fantasy game based on a reality show. We put together a team of gaming enthusiasts for this project who formulated a digital strategy that will appeal to the target audience, which includes gamers, metaverse wizards, and NFT buffs. This innovative intellectual property has manifested a bridge between virtual reality and entertainment, making the audience a part of the content they are consuming.”