MUMBAI: Dekkho, an online streaming platform, has partnered with popular mobile-based platform VuLiv. The tie-up is aimed to help both achieve a 100 million+ viewership base over the next 3-4 years. Dekkho and VuLiv will collaborate to showcase more than one lakh videos of 'snackable content' across genres including music, food, fashion, comedy, gossip, and lifestyle.
Content from major providers such as ScoopWhoop, Pocket Aces, Times Music, AIB, EIC, Miss Malini and Pinkvilla available on Dekkho can be accessed on VuLiv. A major component of this partnership is to address content discovery by users to supplement on-device video consumption and the need for content curation.
Dekkho co-founder & MD Tanay Desai said, “When we talk about online video content, YouTube holds a good position in the global OTT market. However, YouTube is a search-driven platform lacking a strong recommendation feature, which has reduced the discovery of content on the platform. Similarly, Google and Facebook are based on aggregating online user information and re-targeting relevant content to them. With this partnership, Dekkho and VuLiv will aggregate on-device offline data as well as online content to adopt a similar targeting approach as these players. We believe that this data can be leveraged to build better solutions and offer insightful recommendations to achieve greater reach for both platforms.”
VuLiv co-founder Manoj Gupta said, “It is hard to believe, but today so much of offline, on device information exists which has never been utilized by any ecosystem player. We believe that this on-device un-connected state information can be leveraged to build a better solution with recommendations and build bigger reach and relevance. With the partnership and Dekkho’s extensive content directory, users will get a seamless on-device and online watching experience.”
In addition to mainstream English and Hindi videos from popular creators, Dekkho will offer its extensive catalogue of content in six regional languages to target a larger non-English speaking market in the country. Additionally, Dekkho will provide a gamut of social features to users for in-content and in-app interaction through its catalogue on VuLiv.
