Mumbai: Dell Technologies and OTT streaming service Voot are coming together to launch Dell XPS Youniverse Creators.
The show will focus on creators, who excel in various art forms, coming together in a creative residency to collaborate and create masterpieces using the Dell XPS. Dell XPS Youniverse Creators will be hosted by musician and actor Monica Dogra.
“The aim of the series is to propel the youth to introspect about what inspires them by capturing a creator's journey of diving deep into their creations and themselves,” said the statement.
The show will revolve around 10 artists from different worlds who come together to create five masterpieces. The format of the show is such that in each episode two creators will collaborate and merge their creative templates to co-create a masterpiece. The participants will work on their creation using the Dell XPS laptop.
The series will feature creators from a plethora of backgrounds - art, photography, music, filmmaking and dance to name a few. The creators include award winning chef Amninder Sahu and documentary photographer Hashim Badani, graffiti Artist Hanif Kureshi and spatial artist Asim Waqif, stylist and content creator Kayaan Contractor and spoken word poet Priya Malik, theatrical pianist Sahil Vasudeva and animator Sidhant Gandhi, actor and movement practitioner Faria Abdullah and visual artist Vimal Chandran.
“At Voot we strive to ink partnerships with brands that share our vision,” said Viacom18 Digital Ventures head – AVOD (Voot) Chanpreet Arora. “Dell XPS Youniverse Creators is a category disruptive format that aims to inspire the creative industry at large. The concept to propel young minds to get inspired by creators and their journey sets the show apart from others, creating a one-of-its-kind experience for our users. We are excited about this collaboration with Dell and look forward to bringing more such creative content to Voot.”
“Dell has a great lineup of XPS laptops which are future facing and especially designed for the young creators,” said Dell Technologies marketing director (consumer) Mayuri Saikia. “Light but mighty, these sleek machines made from premium material, have a 4-sided InfinityEdge Display with 100 per cent Adobe RGB color gamut for an immersive screen experience, higher battery life and powered by the latest 11th Gen Intel core processors which propel creation.”
She further added, “This Youniverse campaign with Voot is a 5-episodic ode to the creators, shows how Dell XPS has been a clear partner when the ideas are taking shape. It’s a deep dive into their youniverse or process of creating before the eureka of a big creation. Reaching the young, creative, aspiring minds who are inspired by a mix of content was important to us. Which is why we always have a strong social leg. Our products are clear enablers in this journey and celebrate their process.”
