Mumbai: Disney+ Hotstar has announced the launch of LEAP - An educational program for agency planners on advertising solutions and online video marketing on Disney+ Hotstar.

Through this program, agencies will gain in-depth knowledge and expertise in planning and executing strategic digital campaigns. The first session of LEAP goes live on 25 November with team Dentsu India.

From media to measurement, the two-day program will cover various aspects for agency planners on digital advertising and media planning and help them to understand how to leverage Disney+ Hotstar’s advertising solutions to maximise brand visibility, said the platform in a statement.

“At Disney+ Hotstar, our constant endeavour is to equip advertisers and agencies with solutions that bring them closer to their customers and help them stand out in the industry,” said Star and Disney India head – ad sales Nitin Bawankule. “With the digital world evolving rapidly and online video marketing platforms playing an extremely important role in consumers' lives, it is imperative to comprehensively understand the potential these platforms offer. Through LEAP, we aim to further strengthen our commitment towards the digital advertising ecosystem by equipping them with insights and knowledge that will help them maximise outcomes.”