Mumbai: Educational technology platform DIY.org (acquired and operated by Kyt Technologies Pte Ltd) has announced the launch of DIY TV, a subscription-based video-on-demand (S-VOD) platform designed exclusively for kids. 

The OTT platform aims to fill a latent need by providing specially curated, age-appropriate, global content designed to inspire learning and exploration through active consumption of content, it said in a statement on Monday.

“The reality of today is that children are consuming most of their content from a screen. Content that is currently available is passive at its best and unsafe at its worst," said Kyt Technologies co-founder Bhavik Rathod. "Parents are looking for good quality content for their children and kids are seeking rich, educational, and a variety of peer-accepted content. DIY TV is bringing content that addresses both these wants in a way that has never been done before."

DIY TV will change how kids consume content through three key focus areas: providing healthy screen time; promoting active (instead of passive) consumption of content, and creating a positive loop of consumption, creation, and collaboration. Moreover, the active community on the platform helps kids collaborate and share, thus adding another layer of positive reinforcement towards learning-based content consumption, said the platform in a statement.

With a growing subscriber base and thriving community of thousands of kids across the world, DIY allows kids to share what they learn, create with other kids, and receive feedback from moderators and mentors - all within a COPPA-compliant and 100 per cent kid-safe environment, it added.

“We are building DIY as a transmedia company in the kids' learning space. We believe in the power of good screen time for kids, and to that end, are excited to launch DIY TV as a new vertical on our platform," stated Kyt Technologies co-founder Tripti Ahuja.