Mumbai: Eros STX Global Corp-owned OTT entertainment platform Eros Now on Thursday announced that it has partnered with Global Networks Infocom Pvt Ltd (GNIPL), supplier of IT infra and network equipment along with value added services to internet service providers, telcos, and system integrators across India through its brand - Globenet.

Following this, Eros Now’s filmi library of over 12,000 digital titles as well as premium original episodic series, and music videos, will be available to GNIPL’s customer base across India. Globenet will bundle Eros Now’s yearly subscription packs along with their products and services and distribute them to its premium users nationally.

Commenting on the partnership, Eros Now SVP and business head tech zone Manpreet Bumrah said, “Over the past year, we have seen a radical change in consumer behavior. People are more inclined towards watching new content online as they spend more time at home. With our partnerships with service providers, we are looking at benefitting these consumers by offering a plethora of content and expanding our national reach.” 

Globenet director Harshal Dalal shared, “India is currently an OTT driven market, and we are delighted to announce our partnership with Eros Now – one of the leading OTT players in India. Through this partnership, we aim to create a holistic digital ecosystem and offer unlimited entertainment with bundled services to our customers.”

According to a recent study by consultancy firm Ovum, India has one of the highest numbers of users with carrier-bundled paid media services. As a value-conscious country, Indians are drawn to service providers offering multiple streaming services, whether for mobile or broadband connections on smart TVs. Carrier-bundled media services provide users with options and encourage consumption, thus helping in maintaining a loyal consumer base