New Delhi: Short-video platform HiPi has tied up with Zee Bengal’s dance reality show -Dance Bangla Dance to provide viewers with a steady dose of interactive content, to engage on the HiPi app.

Dance Bangla Dance is back on Zee Bangla from 12 June, offering a flurry of entertainment for 22-24 weeks at stretch. Viewers can also be a part of the reality show via the HiPi app, where every week they can win cash prizes by simply showcasing their dance talent through fun hook step challenges, it said on Tuesday. Contestants will also participate in these weekly contests on HiPi giving viewers access to off-screen entertainment from their profiles on the HiPi app.

Commenting on the collaborative initiative, HiPi, Zee Digital Publishing and CBO, CEO, Rohit Chadda said, “HiPi has come a long way to expand its platform to users across the country via contests and challenges to set the benchmark for entertainment higher. The collaboration with Dance Bangla Dance is a fun initiative that gives opportunity to dance creators across India to show their talent and it shall define viewer entertainment as it should be.”

The whole contest would be divided into two parts: the creator and the viewer. As viewers, one can enjoy the dance reality show on Zee Bangla and stand a chance to win a cash prize of Rs. 9,999 every week by performing a hook step as per the weekly dance theme. Meanwhile, the creator contest each week will feature 20 Dance Bangla Dance contestants posting their videos on HiPi. While the weekly winning contestant can zero in on a cash prize of Rs.9,999, the grand winner from the 20 contestants will bag a cash prize of Rs. 2 Lakh, a 3-month contract with HiPi and a verified profile on the app.