Mumbai: The Digital Reinvent Awards 2023, a prestigious event that celebrates and honours outstanding achievement in the world of streaming entertainment in India concluded its 2023 edition on 1 December 2023 with a virtual event. The Awards along with a distinguished ceremony recognizing excellence in the Indian streaming entertainment industry broadcasted live on the Digital Reinvent Facebook Page.
Netflix has once again demonstrated its unparalleled prowess in the entertainment industry, as it bagged 7 Golds and 6 Silvers across diverse categories. Noteworthy victories include the gold accolades for the compelling documentary ‘The Elephant Whisperers,’ showcasing Netflix's ability to deliver captivating narratives in the Documentary or Non-Fiction Program or Series category. The streaming giant's triumph in the Supporting Actress of the Year category further solidifies its standing, with Shefali Shah in ‘Darlings’ and Tillotama Shome in ‘Delhi Crime S2’ securing top honours. Netflix's consistent excellence is highlighted in the Movie/Mini-Series category, where ‘Darlings’ and ‘Monica O My Darling’ clinch gold, reaffirming Netflix's status as an industry leader. The total metal count stood at 13 with maximum Gold. On Top of it all, Netflix won the Platform of the Year award.
Zee Entertainment Enterprises has made a significant impact in the awards arena, securing a total of 4 gold and 4 silver awards across various categories. Zee's adept use of influencers in ‘TVF Pitchers Season 2 Promo | Pitching to Ashneer Grover on Zee5’ earns them a silver in the Use of Influencers Using Social Media category, highlighting the strategic utilization of social media platforms. The silver-winning entry ‘Zee Bangla Mother's Day Campaign’ showcases Zee's prowess in the micro video content category. Additionally, Zee Bangla's success extends to the Digital Brand Campaign of the Year, with gold awards for both ‘IPL Combat Campaign’ and ‘Neem Phuler Modhu Launch Campaign,’ exemplifying Zee Entertainment Enterprise’s versatility and creativity in digital marketing and content creation.
Following on its heels and acing digital marketing innovations has been Amazon Prime Video winning both a gold and a silver award for the Web Series of the Year category for ‘Dahaad’ and ‘Farzi’. Other individual winners on the list were Shemaroo Entertainment, Warner Bros. Discovery, Sony Liv, White Turtle Studios, Applause Entertainment and Promoshop.
PIM Asia events director Andy Chua commented, "Netflix and Zee Entertainment have truly outshone the competition at the Digital Reinvent Awards 2023, setting new benchmarks for excellence in the Indian streaming entertainment industry. This year's total medal count of 13, with a remarkable dominance in Gold, solidifies Netflix's status as an industry leader, culminating in the prestigious Platform of the Year award. Zee Entertainment Enterprises, equally deserving of accolades, showcased strategic brilliance across categories, securing 4 Golds and 4 Silvers. As we celebrate these achievements, it's evident that the future of streaming entertainment is in the hands of trailblazers like Netflix and Zee, shaping the industry's landscape with their creativity and dedication."
