Mumbai: As per the deal, the variety of content provided by the leading OTT platform will be accessible to all PlayboxTV subscribers

iTAP Entertainment and Gaming, the prominent player in the OTT landscape, is gearing up to expand its reach to a wider customer base. In a latest development, the company has unveiled a strategic partnership with PlayboxTV for content aggregation and distribution. Under this agreement, iTAP’s extensive array of content including movies, web series, and other premium and exclusive selections will be available through PlayboxTV.

“iTAP is happy to collaborate with PlayboxTV, a company with a strong presence in the Indian market. They have demonstrated a strong commitment to delivering  a seamless and integrated entertainment experience, offering a wide range of features and benefits. This aligns perfectly with iTAP's vision for the future of the industry," said iTAP CMO Haroon Shergill.

Through this deal, iTAP is also aiming to increase its user base and expand its content offerings, thereby enhancing the user experience.  “The partnership is in response to the changing demands of users, who are increasingly looking for a one-stop solution for all of their entertainment needs at a reduced price. The partnership will make iTAP's content easily available to the existing and potential users of PlayboxTV,” added Shergill.

PlayboxTV COO Angad Sule said, "In a market where there is a growing demand for content, our partnership with iTAP is crucial  for our growth. Our goal is to provide our customers with richer and more diverse content and this partnership with iTAP is a vital step towards it. iTAP's rich content and gaming combined with our one stop entertainment platform, will help our customers enjoy premium content seamlessly."