MUMBAI: That latest OTT partnership is that of JioCinema, a digital app from Reliance Industries Ltd (RIL) with Disney India. Under the partnership, the app will host a dedicated Disney branded section on the homepage for the first time ever. Jio users now will get access to stories from the biggest brands in storytelling including Disney, Pixar, Marvel, and Lucas Film.

Along with these famous stories, Jio users will be able to access a large number of international as well as locally created content through this association. Moreover, the app also brings in a unique character customisation option where fans can choose from their favourite Disney, Marvel, Pixar or Star Wars character such as Mickey Mouse, Captain America, and Lightening McQueen and browse the entire range of content available on that character.

Kids will definitely enjoy JioCinema more than ever as it is now home to heart-warming stories of Disney like The Jungle Book, The Lion King and the ever-so-popular tales of Disney Princesses like Cinderella, Snow White and the Seven Dwarfs, Sleeping Beauty and more. Even superhero fans are in for a treat with movies like Iron Man, Captain America: The First Avenger, Thor along with animated series such as Guardians of the Galaxy, Avengers Assemble.

It is obvious that the partnership will increase the width of content on the platform enormously. All telco players are increasing their content play by striking deals with large content creators as well as by investing in original content.