Mumbai: Video-tech platform MultiTV has announced the appointment of Sujoy Samanta as its business director. He will be leading the full channel sales and direct sales network in the USA, Europe, and APAC markets. Samanta will also drive plans for SAAS products globally.

Samanta, a veteran with nearly 25 years of global experience, joins MultiTV from Tata Communications, where he worked directly with the company’s executive leadership team for media enabling services, the platform said in a statement as per ET report.

A visionary in Transformation & Strategy with proven expertise, Samanta assumed numerous leadership roles with Bharti Airtel, Globecast India, and BT India throughout his career and has achieved remarkable feats in augmenting businesses profitability and enhancing customer experience across the Media & Telecom industry, it added.

Welcoming Samanta on board, MultiTV founder Vikash Samota said, “We are happy to onboard Sujoy to the team. MultiTV is well poised to move to the next level of growth in the international markets. Sujoy joins us to help augment our growth plans and support in driving the expansion strategy for the years to come.”

On his new role, Samanta said, “It gives me immense pleasure to join one of the leading companies in the video tech industry. I believe MultiTV is at a point where it is important to expand globally, given that we do not have any direct competition in the market. It provides us with strong expansion opportunity.”