Mumbai: OTT streaming platform MX Player has crossed one billion downloads on Google Play Store over two years after its launch.
According to data, there are only 15 non preinstalled apps, worldwide, that have more than one billion downloads (70 apps if default Google Apps on Android are included).
MX Player has over 280 million monthly active users in India and features alongside Netflix, Twitter, Instagram, Snapchat, TikTok, and Spotify as one of the apps that has more than a billion downloads.
It ranks in the same league as Microsoft Word, Skype, ShareIt, and popular games such as Subway Surfers and Candy Crush Saga.
“We are very excited to have crossed the one billion downloads mark, which is a testimonial to Indian audiences adopting this platform as their preferred destination for all things entertainment,” said MX Media chief executive officer Karan Bedi. “Our vision since the launch has been to cater to the true Bharat and in just over two years since the launch of our OTT offering, we’ve managed to achieve this iconic business milestone. We are looking forward to continuing this momentum on the back of compelling content and innovative product offerings in the imminent future.”
The OTT platform’s hit shows include “Ek Thi Begum 2,” “Aashram,” “High”, “Chakravyuh - An Inspector Virkar Crime Thriller,” “Hello Mini” season 2 and 3, and “Samantar 2,” with upcoming shows like “Matsya Kaand” and “Girgit” amongst others.
The video streaming platform was the first to upgrade its video encoding and compression technology to H.266 (versatile video coding) that slashes data usage for streaming videos by more than half.
MX Player’s diverse content library ranges from their exciting slate of MX originals, MX exclusives, MX vdesi - international content dubbed in local Indian languages, and branded content as MX specials. The platform has also expanded its OTT service internationally in March 2020 across 12 territories including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Sri Lanka, Maldives, and Bhutan.
