MUMBAI: Emerging as the one-stop-shop for all things entertainment, MX Player – India’s leading streaming platform is now going beyond your mobile phones and will feature on Amazon Fire TV Stick and Android TV.  The entertainment app offers viewers an online content library with multi-genre and multilingual MX Original series’, the best in class offline video playing capabilities and audio music all on one common platform.

Elaborating on the app being available on the bigger screen via these streaming devices, Karan Bedi – CEO, MX Player said, “With entertainment at the core of our product, our vision is to bring viewers content that can be streamed anytime, anywhere and at a screen of their choosing – be it on their handheld devices or on the large screen. Also, featuring on Amazon Fire TV Stick and Android TV helps us to both, consolidate and expand our existing consumer base.”

With the recent boom in the sales of high definition TVs across Tier II and Tier III markets, content consumption patterns have evolved with an increased appreciation of an immersive viewing experience. More so, OTT content is poised to grow with innovative technology that will make for immersive, experiential and engaging viewing.

Speaking about the same, Karan said, “Our Originals are curated keeping in mind production values par excellence, stories that are relevant and a talent pool which brings alive the narrative – be it the actors, directors or writers. The cinematic experience that we bring viewers for free combined with the sheer scale of our content will further be amplified on the big screen and we are glad to be present on these streaming devices.”