MUMBAI: Tickets to OML’s multi-genre comedy festival The Circuit #SitDown Comedy Festival went live with tickets on Paytm Insider yesterday. The festival due to begin in March was called off pre-emptively after the COVID-19 outbreak in India. The festival is now back on in its digital avatar with Paytm Insider powering a seamless experience for the organisers, artists and fans.

Paytm Insider recently announced a roll-out of new features to enable organisers to publish tickets and manage their event online. The platform currently supports Zoom-based event publishing. Customers who purchase tickets get their event access details on the ticket and a reminder when the show is about to go live. This will be the first digital comedy festival of its kind using the platform’s capabilities.

Simply having the ability to perform for a “live” audience changes the experience for the artist. Paytm Insider which ticketed over 6,000 comedy shows in 2019-20 understands and values this.

Paytm Insider CEO Shreyas Srinivasan says: “We went back to the roots of what makes an event special - for an artist and for a fan. Paytm Insider is bridging the distance between the two when events are being run digitally. With our new event self-publishing features, we enable artists and organisers to once again count on ticketing revenue.”

Starting this week, Paytm Insider will also run contests to provide erstwhile IRL “meet and greet” experiences for fans, this time over video. The Circuit Comedy Festival will be on from April 22 - 26, bringing some of the best and new comedy talent straight to your screens, in fresh interactive formats.