Mumbai: Mobile entertainment company OnMobile Global Ltd has appointed Lowe Lintas Bangalore as the creative agency for Onmo - a mobile cloud-gaming platform. According to a statement, the scope entails creating the positioning, guidelines and assets, designing the creative strategy, and conceiving integrated marketing and advertising campaigns for the brand,
Onmo aims to redefine the gaming experience by bringing together e-sports, social features, and AI-powered analytics, the company stated. The agency endeavours to build mind space for Onmo in the rapidly growing global gaming market. Lowe Lintas Bangalore is already working on the account and will soon come up with an integrated campaign, it added.
"As we embarked on the journey to launch Onmo, our D2C mobile cloud-gaming platform, we were looking to partner with a global, forward-thinking, and consumer-first agency who identified with our passion & understood our vision," stated OnMobile global director marketing and communications and Onmo global head of marketing Pallavi Nayak. "Lowe Lintas stood true for that and more, and we’re absolutely delighted to partner with them! Looking forward to doing some groundbreaking work together."
A Research and Markets Global Gaming Market report forecasts that the global gaming market was worth $167.9 billion in 2020, and is expected to reach $287.1 billion by 2026. Cloud-based gaming will continue to grow its share in the pie, especially as it allows users access to a premium gaming experience even without expensive consoles or devices.
"The gaming industry has seen steady growth since the mid-80s, but the rise of internet and mobile in the 21st century has really pushed it into top gear. Companies like ONMO, which offer totally fresh and immersive gaming experiences, are going to be at the vanguard of this incredible growth story," said Lowe Lintas executive director and branch head - South Sonali Khanna. "At Lowe Lintas, we believe bleeding-edge products deserve future-focused strategies, combined with consumer-centric storytelling. To put it in gaming terms, we've got itchy trigger fingers as we team up with ONMO to storm the leaderboards!"
