Mumbai: OTT aggregator app PlayboxTV which allows viewers to watch multiple OTT platforms and Live TV under one roof has brought onboard ZEE5 and SonyLIV to enhance its proposition.
A collaborative effort between Next Trillion Technologies and Microscan Infocommtech, PlayboxTV positions itself as a one-stop destination for wholesome entertainment, bundled up in subscriptions starting at Rs 129. It is accessible on TV as well as on mobile devices. In the absence of a Smart TV, PlayboxTV set-top box can be used to avail the same services on television sets. It customises content recommendations based viewers’ viewers’ interests and choices. Playbox TV has a collection of 100,000 movies, over 350 live TV channels, multiple originals and popular shows, according to the official statement.
Commenting on the collaboration, Playbox TV founder and CEO, Aamir Mulani said, “I am truly excited about these collaborations that aim to revolutionise the OTT space. We are trying to adapt and evolve according to the rapidly changing needs of the consumers, who are now in search of a single OTT aggregator to consolidate and bundle their favourite OTT platforms into a simple yet accessible application. We at PlayboxTV believe that connecting movie lovers to their favourite content is of utmost significance and that is how we will be able to stand out in the fast-progressing OTT industry. The ecosystem is evolving, and hence consolidating and bundling is the way forward for an affordable viewing experience.”
ZEE5 head of alliance and partnerships, Vivek Arora, added, “ZEE5 is excited to partner with PlayboxTV and unlock a completely new audience demographic who can now enjoy our best-in-class stories. Value-driven partnerships have always been important to us and this association with PlayboxTV aligns with our larger goal of harnessing the power of ISPs hyper-local presence with ZEE5’s diverse content library to democratise entertainment for millions of individuals across the country.”
“At SonyLIV, we are consistently making efforts and committing resources to build a great personalised experience for our users. This partnership with PlayboxTV enables us to further expand our consumer footprint to wider pop-strata and bring millions of new users onto the digital content platforms. The audience is always on the lookout for good and wholesome entertainment and this association will enable them to consume a wide range of SPNI content in a familiar environment,” remarked SonyLIV, head – growth & monetisation, digital business, Manish Aggarwal.
