Mumbai: Vistas Media Entertainment powered platform Planet Marathi OTT has brought on board Arun Tyagi to drive its investor relationships. In his new role, Tyagi will be nurturing investor relations and shaping new initiatives.

An entertainment and media professional, Tyagi comes with more than 21 years of experience in media sales, marketing, planning, and buying, advertising, film marketing & distribution, digital & new media, and digital cinema. In the past, he has led the teams at BCCL, Jagran Prakashan Ltd, Amar Ujala, WPP (Group M India Ltd). His last assignment was with Reliance ADA Group as group head - media, while paralley also heading Big Cinemas as business head. Tyagi is also the founder of 361 Degree World and has given a strong lineup of entertaining films as a co-producer.

Welcoming Tyagi on board, Planet Marathi OTT's CMD, Akshay Bardapurkar said, “With Arun on board and looking at his vast experience across vrious domains will definitely steer Planet Marathi OTT in the right direction. We are looking forward to building a cutting-edge entertainment platform that is at par with the expectations of our global audience.”

Talking about his synergy with Planet Marathi OTT, Tyagi added, “I am really excited to be a part of the platform that is not just a leader in the Marathi entertainment industry but it is also a driver of change that inspires the regional entertainment industry as a whole. My life’s work has been about shaping brands to achieve excellence and contributing to this larger-than-life vision of Planet Marathi OTT team certainly aligns with my personal goals.”