MUMBAI: Pokkt has announced the launch of its brand new SDK for Apple’s tvOS. With this, it plans to enable publishers in monetizing their Apple TV apps with premium video ads.

Pokkt adds this new premium channel to its growing inventory bucket giving brand advertisers the ability to target quality audiences in India and South East Asia markets.

“Brands can simply take advantage of the capacity and authority of big screen video combined with the advantages of digital. We know banners won’t work here. Video is the most logical form of advertising on the Apple TV platform, not just for it’s inherent impact but also the amount of brand lift, recall and storytelling capabilities,” said Pokkt co-founder and COO Vaibhav Odhekar.

The tvOS SDK will be sold both direct and programmatically.

“Developers in the highly lucrative OTT space can now bring new experiences to the big screen and control monetization goals within their tvOS apps.” added Pokkt co-founder and CTO Manish Tewari. He further added, “Our SDK will enable Developers to plan and condition how video ads play within their Apple TV app.” He confirmed with the launch, that Developers will be able to develop for the Apple TV just like they otherwise did for iOS, with minimal overhead effort.

Pokkt’s tvOS SDK is now live and available for download on the their dashboard.