Mumbai: Following the success of "Parasite" and "Minari," Amazon Prime Video has launched a Korean content slate to capture the booming interest in Korean dramas (K-dramas) in genres like romance, mystery, thriller, and horror. Starting from 21 October, a repertoire of K-dramas will be available on the streaming platform.
“Video streaming has brought a host of varied cultures into our living rooms. Users are now enjoying watching content from different regions of India and from around the world, finding resonance in stories, characters, and cultures,” said Amazon Prime Video India head of content licensing Manish Menghani.
The shows launching on the service include “True Beauty,” which dwells on the classic makeover of a young high school girl, bullied for her appearance; “Strangers from Hell” that will transport the viewers to a dingy apartment building with shady neighbours and a series of mysterious events, and the new season of a high-octane action-packed series, “Taxi Driver” featuring Lee Je-Hoon and Esom. While the saga of the supernatural will continue with Lee Dong-Wook and Cho Bo-Ah starrer “Tale of the Nine Tailed,” “Hotel Del Luna” will introduce a mix of eeriness and a gripping plotline.
Prime Video will continue to release Korean titles until the end of November. “The Penthouse: War in Life” season one to three will begin streaming on 28 October, followed by “Mr Queen” and “Secret Garden” on 4 November, “Voice” seasons one to four on 11 November, and “Doctors” whose release date is yet to be announced.
“Korean content, in particular, has made significant inroads into India’s mainstream popular culture. Our users were highly appreciative of Korean films like 'Parasite' and 'Minari' on Prime Video – the films saw viewership from across the length and breadth of the country," Menghani further said.
"The announcement marks our efforts to program for evolving consumer choices for immersive content. We will continue to curate a compelling library of content that is diverse, resonates with our audience, and gives them the choice to explore stories from around the world,” he added.
