Mumbai: Amazon Prime Video has partnered with NBC Universal to offer its streaming service hayu to its subscribers in India as a part of Prime Video Channels. Prime members can subscribe to hayu at a price of Rs 999 per year, said the statement.

hayu is already available through Prime Video Channels in other countries including the UK, Canada, Germany, Austria, Netherlands, France, Italy, Spain, and Australia.

“Since its launch in India last year, Prime Video Channels has received a tremendous response from Prime Members who are delighted with the convenient access to a wide library of content, from multiple streaming services,” said Amazon Prime Video India head of Prime Video Channels and sports Chaitanya Divan. “Continuing with our philosophy of  working with like-minded partners who are equally invested in super-serving customers and offering them quality, consistent entertainment experience, we are excited to collaborate with hayu. hayu offers some of the most popular unscripted shows to audiences globally and their arrival on Channels in India parallels the growing consumer interest in unscripted content on our service. We are certain that our consumers will love viewing their premier reality shows.”

hayu is a subscription video-on-demand (SVOD) service that offers a wide variety of unscripted shows in the English language including "Keeping Up With the Kardashians," "The Real Housewives," "Vanderpump Rules," "Below Deck," "Top Chef" and "Family Karma."

“We are thrilled to make hayu even more accessible to Indian super fans,” commented NBCUniversal managing director direct-to-consumer – global Hendrik McDermott. “Already the premiere destination for must-watch content in 29 markets globally, we are delighted to continue our collaboration with Prime Video Channels, by adding another partnership as part of our ongoing, successful expansion strategy.”