Mumbai: Amazon Prime Video on Thursday unveiled its new brand campaign called ‘See Where It Takes You’ in India. The campaign showcases the role of Prime Video in customers’ lives and highlights how immersive entertainment inspires us all to pursue our life’s ambitions and goals.
In the five-year journey of Amazon Prime Video in India, it has become evident that great content not only entertains but also nurtures the potential to spark action to bring about a positive change in people’s lives. With the central thought of ‘See Where It Takes You,’ the new campaign highlights the endless possibilities that start with entertainment and attempts to foster a two-way conversation between storytellers and fans, communities and creators.
Conceptualised by Amazon Prime Video and Ogilvy India, the 360-degree campaign will run across TV, print, digital and social channels. The films have been directed by Shashanka Chaturvedi, and produced by Good Morning Films.
Showcasing two of Prime Video India’s most iconic shows "The Family Man" and "Four More Shots Please!", the campaign features two films - the first of which was launched this week. The film takes a relatable setting in the life of a young couple and depicts how the popular Amazon Original show "The Family Man" not only delivers an immersive entertainment experience, but also inspires them to rekindle their romance. The narrative also weaves in the X-Ray feature that amplifies the engaging experience Prime Video offers.
"Over the past five years, our customers have increasingly looked to us as a trusted friend – one they could rely on to entertain them withsome of the best shows and movies across genres and languages,” said Amazon Prime Video India director –SVOD business Sushant Sreeram.
“With users streaming on Prime Video from 99 per cent of India’s pin codes, we take this responsibility seriously, as a service that not only entertains but also inspires. We have constantly worked towards bringing communities and creators together in a manner that ignites fandom and fosters meaningful communication,” added Sreeram.
