Mumbai: The regional OTT platform aha bagged two silvers at Abbys 2022 for 'best regional TV reality show promo' and 'best regional TV program promo' at the star-studded Goafest.

The Abby awards 2022 recognised and honoured aha's creative work for its NBK campaign and has become the top talk show on the IMDb list during its run. The promo features Telugu superstar NBK- Nandamuri Balakrishna, which has garnered millions of views.

aha winning these awards, in the first year of Abby's participation, speaks volumes about its creative strengths and fine campaign execution. The two promos created by aha's in-house team are worthy of praise, as they not only bode well for the company but also inspire every new creative shop from regional markets to dream big at the Abbys.

On the winning, aha CEO Ajit Thakur said, “We are thrilled and grateful to Abby Awards for recognizing us and our work. Our endeavor had always been to question the status quo and give the best to the consumer, be it in content or in communication. We are glad that this award is for the promo of one of our path-breaking shows Unstoppable.  We tried to represent the stature of the celebrity and show, in the promo in an interesting way and it connected very well with all the Telugu audience."

aha has close to two million Paid subscriptions in Telugu market with more than seven million users. The company has recently launched a slate in the Tamil language as well, further manifesting its promise of providing “100 per cent local entertainment.” It has a variety of content offerings, right from blockbuster films to web series, original films to talk shows, game shows and much more.