Mumbai: Short video platform Rizzle has partnered with Day One to engage its users with a diverse music catalogue. Day One, a subsidiary of Sony Music Entertainment, is an upcoming music label dedicated to launching the next generation of budding artists.

Day One recently released a new track "Khoya Sa" by singer Kasyap. Rizzle users were encouraged to check out the music and create ‘Filmis’ and ‘Rimix’ videos with it. Creators also participated in the #KhoyaSa contest that was held exclusively on the short video app.

“We are pleased to partner with Day One, a label that puts talent first, and hence aligns well with our motto," said Rizzle’s principal program manager Sridevi Gottipati. "This association will allow our users to access an ever-evolving music catalog.  We want to catalyse their creative expression by providing them with the right resources and features on our platform.”