Mumbai: The Economic Times digital team has launched ETMarkets Crypto Corner, presented by CoinSwitch Kuber, to bring awareness around cryptocurrencies as an asset class and guide readers on the regulatory compliance and norms that might be on the anvil.

The digital platform will bring a multi-format experience leaning on data, text and audio-visual formats to immerse readers in all things related to cryptocurrencies. “The team of reporters from Economic Times and experts from CoinSwitch Kuber will endeavour to break down jargons, bring simplicity to a subject that is notorious for its complexities, taking care to alert readers on every regulatory or legal change that may affect their wealth," said the statement.

"Crypto has been gaining massive momentum and the demand for it is only getting stronger in India, and globally. However, there is a shortage of relevant and verified information on this asset class," said CoinSwitch Kuber, chief executive officer, Ashish Singhal. "As India's largest crypto investment platform, we thought it would be a good start to get the right message across. Being India's go-to destination for news and views on financial markets, ETMarkets' extensive reportage on the crypto market will help new and seasoned investors make an informed choice."

“At ETMarkets, we believe in serving our readers with the best possible vantage point to understand and invest in an asset. Be it the ripe old ones, or the new emerging asset class. We have a meticulous approach to our reporting that is married with a clear line of thought on ‘what’s in it for me’ analysis for each investment opportunity," stated The Economic Times Digital, business head, Sanjeev Kumar.