MUMBAI: Viacom 18 Studios' has over the past 10 days been making waves thanks to its digital production outfit Tipping Point. Its logo and opening montage have been catching everyone's eyes. For those not in the know, it is creative hotshop Mumbai-based Avant Garde Films which is behind the snazzy packaging.  A release issued by Avant Garde says thart the logo is unique, rustic yet vibrant. And it not only breaks the stereotype but also keeps the Indian essence in place and depicts the outfit as a platform that creates bold, engaging and path breaking content for online audiences.

For the record, Tipping Point  offers a host of digital series, short films and non-traditional formats with unconventional narratives.

Commenting on the thoughts behind the logo, Sohini Mitra, from Avant Garde Films said, “We adapted a more focussed approach as Tipping Point wanted to target the youth.’’

"The creative process began with rigorous brain storming when we zeroed in on the concept of giving the logo a rustic look keeping the background vibrant. We have also retained the essence of Mumbai with subtle elements that will catch instant attention of the audience.” said Abhishek De From Avant Garde Films.