Mumbai: Social gaming platform WinZO has been announced as the new principal sponsor for Future Group-owned Bengal Warriors and Adani Group’s Gujarat Fortune Giants for the Vivo Pro Kabaddi League’s (PKL) season 8.

Focusing on developing a culturally relevant sporting ecosystem, WinZO sees this sponsorship as organic and supporting local talent which promotes 'Bharat ka Khel- Kabaddi,' said the platform in a statement

With a presence in deepest parts of the country and 80 per cent of the user base consuming content in vernacular, WinZO persists to provide social interactive games and formats that are enjoyed by the masses. Hosting 80+ games in 12 languages for a user base of 65 million+, 90 per cent of WinZO’s user base is spread across tier 2 to tier 5 markets, it further said.

"Just like Kabaddi, WinZO is also homegrown and is building for Bharat. The opportunity struck an instant chord with us," said WinZO co-founder and CEO Paavan Nanda. "We believe that the Vivo Pro Kabaddi League will certainly provide a massive boost to the growth of the sport and players in the country. It’s a matter of great pride for us to play our part in the advancement of Kabaddi in India.”  

Vivo PKL, India’s professional Kabaddi league, is the second most viewed sporting event in the country, second only to the Indian Premier League (IPL), with a viewership of 430 million, said the statement.

"We are delighted to welcome WinZO as the lead sponsor for Bengal Warriors. The game Kabaddi has really found its rightful place as the largest sports league in India," stated Bengal Warriors CEO Sandip Tarkas. "Bengal Warriors is one of the founding teams of Vivo PKL and is one of the most exciting teams in the league. With WinZO’s association, we are sure Kabaddi will make a BIG splash in the online games space as well.”