Mumbai: OTT platform Yupp TV known for airing South Asian content has relaunched Zee channels in the United Kingdom, and all across Europe. Beginning from 2 June, Zee channels including Zee TV, Zee Cinema, Zee Telugu, Zee Tamil, Zee Kannada, Zee Keralam, Zee Punjabi, Zee Marathi, and Zee Bangla will be available for viewers in Europe.
Zee Entertainment is one of India's leading media conglomerates that offers a bouquet of entertainment channels. With the relaunch of Zee in the European market, viewers will be able to watch a wide range of fiction, non-fiction, and other regional content offered by various Zee channels.
Commenting on the relaunch of Zee channels, Yupp TV founder and CEO Uday Reddy said, "We are delighted to once again join hands with one of the leading entertainment networks, Zee Entertainment, to bring back its premium entertainment channels to the UK and the Rest of Europe markets. These markets provide unlimited potential for Indian television with Hindi and regional languages and Zee channels will be a great value addition to our already vast library. YuppTV users can now watch their favourite Zee content, giving them more entertainment options to choose from."
Zee Entertainment Enterprises Limited, chief business officer-international business Ashok Namboodiri, said ZEE reaches out to over 1.3 billion viewers globally and we continue to grow. "YuppTV and ZEE have been working together for the last decade in several markets and give audiences the best in entertainment, globally. With this partnership, audiences in UK & Europe can now enjoy a wide range of entertainment channels from ZEE and stay updated on all the latest news with Zee News and Zee Business from the Zee Media portfolio," he said.
Expressing excitement about partnering with Yupp TV, Zee UK business head Parul Goel said, YuppTV viewers will be in for a treat as they will be able to pick channels across six to seven Indian languages and genres from the ZEE stable.
Viacom18 had also launched its regional channel Colors Gujarati in the United Kingdom. IndiaCast Media Distribution, jointly owned by TV18 and Viacom18, has partnered with Sky and Virgin Media for the channel's launch in the European nation.
