MUMBAI: As over-the-top platforms become the go-to-place across all age groups, leading streaming service ZEE5 has announced its entry in the kids category with ZEE5 Kids, a special section within the service. The new service will have over 4000 hours of content across nine languages, targeting the age group of two to early teens.

“We want to touch every cycle of a consumer’s life,” ZEE5 India programming head Aparna Acharekar said, adding that the circle of ZEE5 becomes complete with having fun, entertainment, and education together.

The new kids section will be on the advertising model now. Since ZEE5 originals are in the pipeline for the kids section and some of the big IPs from the network will also come live, a subscription model will be looked at in the future.

ZEE5 Kids’ content is a mix of acquired and exclusives by onboarding the leading production house like Lionsgate and Cosmos Maya. It will also be launching exciting exclusive digitals like Gadget Guru, Guddu and Bapu which will be released over upcoming timelines.

“We are very excited to share our new offering, ZEE5 KIDS, a unique and smart confluence of entertainment that is designed to meet the learning needs in a child-safe environment. The product is deliberated to augment the intellectual abilities of children in a FUN learning way by providing bespoke content ranging from shows, movies, reality and DIY shows to nursery rhymes in nine languages and across genres,” Acharekar added.

Acharekar also assured that the launch has been announced only after ensuring parental control.