Mumbai: Video streaming service ZEE5 has brought on board Lloyd Xavier as marketing director for the South region, as per his updated LinkedIn profile.

Xavier's appointment comes at a time when the OTT platform is focused on its growth and expansion strategy in the southern markets.

Starting his career as an analyst with Deloitte in 2010, Xavier has over a decade of experience in the field of marketing, digital and social. He was last associated with Arha Media and Broadcasting as assistant vice president, marketing.

Previously, he worked with Telugu streaming platform aha as AVP - marketing, Network18 as senior marketing manager, YuppTV as marketing manager.

He holds a master's degree in business administration from MIT, School of Business, Pune.