Mumbai: Zee5 has launched #AamarPujoSobarPujo, a digital campaign for Durga Puja 2021 encouraging viewers to celebrate togetherness through the platform. As part of the campaign, a fresh slate of Bengali festive content comprising featured shows, web series, and direct-to-digital releases have been announced.

During Durgotsav the platform will stream pujo special programming and new films every Friday in October along with popular TV shows like "Mithai," "Amader Ei Poth Jodi na Sesh Hoy," "Aparajita Apu," "Dadagiri" (season 9), and "Uma," and originals such as "Lalbazaar and Kaali" (season 1 and 2).

The campaign video featuring people immersed in festivities on one side, and several workers such as a police officer, cab driver, sanitisation lady, and waiter selflessly going about their jobs on the other, celebrates the spirit of togetherness that marks Durga Pujo in Bengal.

“With inclusivity at the heart of the brand, this campaign brings forth the recognition of those who have selflessly contributed to the community through the good and the tough times," stated Zee5 India chief business officer Manish Kalra. "With #AamarPujoSobarPujo we want to bring entertainment home to everyone and have an inclusive occasion by delivering our durgotsav specials hailing from the heartland of Bengal, extending the celebration across geographies and borders.”