MUMBAI: Social media giant Facebook recently announced that the number of viewers visiting Facebook Watch every month has increased to more than 720 million this year.

Reports also mentioned that the company has observed 80 per cent growth from 400 million as compared to the last year’s report. As for the number of daily visitors, it has come up to 140 million this year.

In December 2018, Facebook mentioned that its Watch feature was getting 400 million monthly users just three months after launch as well as 75 million viewers a day who spend at least a minute on it. Since then, its daily viewers stats have witnessed a growth of 87 per cent. Facebook counts visitors only if they have spent at least one minute on a Watch video. The average time spent by a visitor on Watch was reported to be 26 minutes, an increase of 30 per cent from 20 minutes.

Facebook is planning to bring new original content to the platform to make it more engaging. Facebook is also experimenting with different features on Watch like ‘a way to reach videos that is popular among their friends’, and ‘a section dedicated to co-watching experiences like Watch Party, Premieres, and Live videos,’ according to a statement.