MUMBAI: Kolkata Knight Riders (KKR) are adding a dash of flavour to fan engagement with Knight Bite, a unique digital series that blends cricket, camaraderie, and cooking.
Partnering with TTK Prestige, KKR has kicked off Let'sgetcooking with Knight Bite a five-episode series that takes fans beyond the pitch and into the kitchen. Hosted by celebrity chef Kunal Kapur, the show features KKR players cooking, chatting, and competing in fun kitchen challenges, offering an exclusive glimpse into their personalities beyond cricket.
Knight Riders Sports group chief marketing officer Binda Dey shared the inspiration behind the initiative, "Our partnership with TTK Prestige is more than just a collaboration it's a celebration of Indian culture and the shared passions that unite our fans beyond cricket. Through our research, we found that beyond their love for the game and KKR, our fans are deeply passionate about food and fitness. This insight led us to introduce two new IPs that offer fresh, meaningful ways to connect with them. Knight Bite is the first of these initiatives, and we are thrilled to bring it to life with TTK Prestige. It’s more than just a series it’s a way to showcase our players' personalities beyond the field while celebrating something that brings us all together: the love of food."
TTK Prestige MD & CEO Venkatesh Vijayaraghavan said, "Cricket and food have a way of bringing people together, and Knight Bite is a perfect fusion of both. At TTK Prestige, we’ve been a part of Indian kitchens for decades, making cooking effortless and enjoyable for generations. This collaboration with KKR allows us to reimagine the kitchen as a space of fun, energy, and shared experiences just like the game itself. Watching players step off the field and into the kitchen, taking on challenges with camaraderie and humour, makes this series truly special, and we’re thrilled to be a part of it."
With Knight Bite, KKR isn’t just serving up a digital series they're building an immersive fan experience. Over the next year, the initiative will expand into special events, interactive workshops, and exclusive merchandise, making it a year-long celebration of cricket and cuisine.
