MUMBAI: According to various reports, Reliance Jio is all set to launch a new app in India that is similar to WeChat as it seeks to merge online-to-offline retail in the country.

The app will facilitate ecommerce, online bookings and payments -- all at one place. According to Mukesh Ambani, the new commerce platform will aim to transform the lives of around three crore merchants across the country, enabling them to do all that large enterprises and e-commerce giants are able to do with the help of technology. 

Industry Intelligence Group (IIG) CMR head Prabhu Ram said, "The ubiquitousness of Jio devices puts Reliance in a powerful position. It can connect its vast ecosystem of its users with a multi-layered fabric, offering a rich array of services, connecting online-to-offline, through a one-stop, super app. India is a mobile-first nation and such a self-contained network that offers convenience will find favour with demanding consumers.” 

Reliance Industries has already removed its fashion and lifestyle products from online marketplaces like Amazon and Flipkart, and plans to generate half of its revenue from the consumer businesses in the next decade.