MUMBAI: FremantleMedia's first web series Confessions: It’s Complicated, launched exclusively on Facebook, has garnered 40 million hits by the finale of the show. The media house claims that they witnessed 70,000 live interactions with the cast of Confessions. The show based on constant audience interaction received 11.5 million views on Facebook.
Confessions is a story of three girls Nupur Murthy, Sameera Saxena and Raka Ghosh who has moved to Mumbai to pursue their dreams to make it big. The girls set out to explore various aspects of their lives and the show is a coming-of-age tale of these girls.
The Branded Entertainment and Digital Partnership head Ron Crasto commented, “ 86% of Confessions was watched on the mobile phone. The interactions of the fans with the stars not just came from the top 6 cities but also cities like Lucknow , Surat , Jaipur, Indore, Bhopal . The integrations of all the sponsor brands was seamless in the show and was followed through Facebook brand post and was engaging with the audience.”
FremantleMedia India business head Vidyuth Bhandary commented, "As a company, we are constantly looking to create innovative content for our clients, audience and at times the platform itself. Confessions was the first drama web-series on Facebook & was also the first web-series to use the Facebook Live application. Being the first web series to have crossed 11.5 million views on Facebook, Confessions was able to achieve this success due to newer innovations and seamless sponsor integrations. We aim to bring more content to entertain our audiences."
FremantleMedia has also tied up with brands like Myntra,Gillette Venus,Nano Gen X /Saavn and Miss Malini. It not only gave a lot of traction to the show but also got a lot of brand value for the associated brands. The show saw a huge success across the country and for the first time ever, tied up with Saavn to release the first ever audio series for the show. FremantleMedia also invited fans from top 6 metro cities for Facebook live fan interactions.
