MUMBAI: Amazon Prime Video India director - content Vijay Subramaniam has been appointed as the interim head till the time a suitable replacement is found for Prime India head Nitesh Kripalani who quit two days ago. Kripalani will however remain on the rolls of Amazon India till November.

“We are looking to fill this position. In the interim, Subramaniam has stepped in," an Amazon spokesperson said.

Subramaniam, who has over 20 years of experience in television, radio and print, also worked with Disney, Turner, Magna and Star. He quitt Disney Media Networks in April 2017, and joined Prime shortly later. Before joining Disney, Subramaniam was with MTV India as the advertising sales director, responsible for delivering revenue objectives for MTV. 

While free Youtube, which makes money with ads, is successful in India, Prime Video is among the first SVoDs which is succeeding owing to scale.

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