NEW DELHI: Tata Tea Gold has initiated a hyperlocal strategy to its marketing, shifting the needle from not just cele

NEW DELHI: Incense sticks are a big part of India’s culture.

NEW DELHI: Chivas India has launched its latest digital campaign ‘Celebrate Within’ to revive the true meaning of cel

NEW DELHI: PharmEasy, the online medicine and healthcare ordering app, has launched a new three-film campaign called

NEW DELHI: Personal care brand Mamaearth has appointed Essence, part of GroupM, as its integrated media agency.

NEW DELHI: GroupM has elevated Adam Gerhart as Mindshare global CEO, effective January 2021.