Mumbai: UTV Stars, the Bollywood entertainment channel, is set to launch a new show ?Lux The Chosen One? with Genelia Deshmukh as mentor from 2 June.

?Lux The Chosen One?, marks the official hunt for the face of UTV Stars. It is the hunt for a "Bollywood fanatic" who has it in her to be the industry insider and therefore be part of the industry itself. The Chosen One will be chosen by Bollywood as she gears up to be part of their family, the channel said.

The show will feature 11 girls who have been chosen via on ground auditions held in five different cities (Delhi, Mumbai, Chandigarh, Lucknow and Ahmedabad) and brought to Mumbai. They will undergo grooming and training on the show and will be put through several tasks to test their mettle. Deshmukh will join the contests as their mentor. She will guide the contestants through each of their tasks and will play a key role in nurturing the contestants as they face challenges put forth.

According to the channel, the show aims to serve as a stepping stone for a successful entry into Bollywood. Additionally, every episode will witness the presence of one film actor. Each of the tasks will be designed and judged by the actor himself/herself. Designers, directors, make - up artists and other technicians from the industry will also be part of the show.

UTV Stars business head Nikhil Gandhi said, "UTV Stars promises to fulfil dreams and change peoples? lives. With Lux The Chosen One, we will give an opportunity to consumers to become a part of Bollywood. This is the biggest franchise of the Brand UTV stars and cuts across platforms of TV, Web, Mobile and On-ground."

Lux brand manager Swarnim Bharadwaj added, "From Aishwarya to Katrina, Lux has always been the brand of choice for the most desirable Indian women. Through ?Lux-the chosen one? we are looking to find that bold, alluring and sensuous beauty who truly embodies the qualities of Lux and make her dreams come true."