Mumbai: The Wolfpack is back as The Hangover Part II arrives onto Blu-rayTM and DVD on November 30th, released by Reliance Home Video & Games. In Todd Phillips? sequel to the 2009 smash hit ?The Hangover?, Bradley Cooper, Ed Helms and Zach Galifianakis reunite in Thailand for the wildest comedy of the year.

In The Hangover Part II, Phil (Bradley Cooper), Stu (Ed Helms), Alan (Zach Galifianakis) and Doug (Justin Bartha) travel to exotic Thailand for Stu?s wedding. With the memory of Doug?s nearly disastrous bachelor party in Las Vegas still fresh?or at least well-documented?Stu is taking no chances. He has opted for a safe, subdued, pre-wedding trip brunch, with pancakes, coffee... and no alcohol. However, things don?t always go as planned.
Two nights before the big day, at a fabulous resort in Thailand, Stu relents. One beer each. In sealed bottles. What could go wrong?

What happens in Vegas may stay in Vegas, but what happens in Bangkok can?t even be imagined.
The Hangover Part II is director Todd Phillips? follow-up to his 2009 smash hit ?The Hangover?, which became the highest-grossing R-rated comedy of all time and also won the Golden Globe? for Best Film - Comedy or Musical. The film also stars Ken Jeong and Jeffrey Tambor, returning from the first film, and Mason Lee, Jamie Chung and Oscar? nominee Paul Giamatti, who join the ensemble.

The Hangover Part II is available on Blu-rayTM (Rs 1299), DVD (Rs 599), VCD (Rs 299) and VCD Hindi (Rs 115). What?s more, the 2-film box-set collection is available as well - these box-sets contain The Hangover (2009) and The Hangover Part II.

The Hangover Collection Standard edition and The Hangover Collection ? Gift-set Edition are priced at Rs.999 each. The Gift-set Edition contains the ?Wolfpack Kit? - exciting gifts that are essential party items - a disposable camera, a set of temporary tattoos, a party check-list and a magnetic photo frame. The ?Wolfpack Kit? comes inside the Gift-set Edition & is absolutely free to the customer.

The Blu-ray includes the following special features:

• THE COMEDY RHYTHM OF TODD PHILLIPS
  • A journey through the creative process of Todd Phillips? direction as we experience his comedic vision through the eyes of the Cast
• NOT YOUR EVERDAY MONKEY
  • Crystal the Monkey stole the hearts of all the cast on set, especially Bradley Cooper, who the crew joked had an on-set romance with the adorable primate.
• BANGKOK TOUR WITH CHOW
  • Take a politically incorrect tour with the legendary ?Mr. Chow?. This ride is not for the faint of heart!
• ACTION MASH UP
  GAG REEL

Reliance Home Video & Games and Warner Bros. Pictures India Facebook fans can enjoy exciting daily contests on their respective pages. Fans can win DVDs of The Hangover.

MUMBAI: With almost 1.8 M hits on youtube and with over 8.2 M links shared on Facebook in less than a week, ?Why this Kolaveri Di? has become a phenomenon created by Sony Music. Going beyond geographies, the song today is one of the biggest hits not only in India but also world over. Being the only song that was first released on YouTube, sans the official video launch, this song has already created ripples.

Says Sridhar Subramaniam, President, Sony Music Entertainment - India & Middle East, "We saw a hug potential in the song, and decided to create a video which was spontaneous yet fun. The video was our ammunition to enter the market and make a mark. The successful response, with over 1.8 Million hits we received vis-a-viz what Ra.One received in 3 months. Within hours of us posting the video online, we received updates from people on Facebook & Twitter. The song had spread like wild fire and before we knew it, everyone was humming it."

The song, which now lays on everyone?s mind, has surpassed all other music releases, whether Hindi or Tamil music. The Tanglish lyrics of the song only add charm to its popularity. The biggest buzz creator, the U-Phenomenon is the latest addition to music lingo. By adding, a U after every other word, the song flows with flawless rhymes.

Anirudh, the 18-year old musical prodigy has given this song a unique twist that has connected with the youth the world over. All radio stations in the country and entertainment channels are talking about the success of the song. With thousands of people across the globe talking about it, there is little to wonder why the song has received such stupendous success.

Mumbai, 22nd November 2011: India?s No.1 FM radio network 92.7 BIG FM is now breaking grounds on the internet too with its Facebook page clocking a fan base of 1,01,630 lakh fans. Recognizing the acceleration of social media in today?s era, 92.7 BIG FM constantly engages its fans by creating interesting and highly engaging Facebook applications and contests, to reach out to its audiences. In recent times the RAMKY Green Ganesha campaign had a massive hit with over 75000 fans.

Brand across categories have increased their presence on the social media platform keeping in mind the manifold rise in time spent by internet users on this medium.92.7 BIG FM?s objective is to tap into this huge subscriber base by giving them an innovative, entertaining and highly engaging platform. The engagement is through daily contests, interesting trivia and engaging apps. These apps are user friendly that enable the users to explore and participate with minimum effort and have a delightful experience.

Commenting on the success of Facebook application, 92.7 BIG FM spokesperson said in a statement, "We are overwhelmed with the massive success and whopping response that our Facebook page has received. Keeping in mind the increased importance and growth of social media and the digital space, we have stayed abreast with it to tap our avid internet enthusiasts, offering them an interactive platform on their favourite social networking website. We will continue to entertain our listeners not only on radio but online too."

MUMBAI: zoOm has captured the imagination of urban Indian youth and become their destination of choice when it comes to Bollywood, on TV and on social media. Whether its zoOm?s YouTube channel with 500 million video views or zoOm?s fan page on Facebook with 2 crore impressions every week and 2.5 lac conversations (one of the highest on facebook), its zoOm that the youth are turning to for their regular dose of Bollywood.

The achievements speak for themselves. zoOm is today the largest media channel on YouTube in India and 15th largest across all entertainment channels in the world according to famecount.com! From 20,000 subscribers a year ago, zoOm?s Youtube channel has grown by 350%+ to almost 75,000+ subscribers, with 7 million+ video views a week! On Facebook the fan base has exploded manifold from a base of 40,000 a year ago to 1.2 million fans today. And that?s not all. On Twitter, zoOm initiated trending topics like #ZabardustDialogue, #zoOmRanbir, #SeetiMaaro, and more, generating thousands of tweets from its fan base.

So whether it?s in social media or on television, the youth turn to zoOm to partake in conversations and update themselves with the latest on Bollywood making zoOm the world?s no.1 Bollywood destination.

Mumbai: One more innovation from the iconic brand MTV, in association with Vizeum India, cheers the Mumbai-ites stuck in daily traffic. Traffic jams have become a predictable nightmare across the cities, and Mumbai is no different. Some claim that they spend more than 1/5th of their productive hours in traffic or on roads. In line with its commitment towards music, MTV has literally decided to fill music in the daily lives of the commuters. The innovative OOH campaign designed for Micromax MTV Unplugged combines audio, visual & digital media to bring musical relief to those caught on the roads. MTV?s OOH hoardings, located at prominent positions at traffic choked intersections, highlight a unique radio FM frequency - 90.8 FM. People walking on road, travelling in a car or public transport can tune in to the radio frequency through their car audio (FM) device or personal mobile FM. Once they tune in, they can enjoy the non-stop episodes of Micromax MTV Unplugged and listen to the eclectic mix of artistes featuring in the show. This unique tune-in opportunity will be available through the evening drive time (7PM ? 930PM) through the key arterial roads in Mumbai including SV Road, Linking Road and parts of Western Express Highway. The campaign has been conceptualized by MTV and its media AoR, Vizeum India and executed in partnership with Posterscope, OOH arm of Aegis Media.

On the digital side, the campaign allows the commuters to check-in to this MTV Unplugged experience on-the-go using Facebook places, twitter and foursquare apps. This will allow the fans to share their comments with their friends on social media and interact with MTV. Unplug from the traffic noise and plug into the pure musical chords of Micromax MTV Unplugged.

Aditya Swamy, EVP and Business Head, MTV, says,"We live in a world of 24X7 entertainment with maximum interactivity. Through this campaign, we are taking the experience of Micromax MTV Unplugged out in the streets and the mechanics are really simple. If you are on the streets on Mumbai, look out for MTV signages. Tune into the mentioned FM frequency and immerse in MTV?s musical journey. Check-in on FB places or foursquare to share. Shut out the traffic, switch to MTV?s Unplugged music with your favourite artistes"

S. Yesudas, Managing Director-Indian Sub-Continent, Vizeum India says,"The concept of surrounding the Mumbai commuters with pure music from MTV?s Unplugged is the framework of the media strategy and execution. ?Unplugged? in itself lend beautifully to taking MTV to a different platform from the TV screens. Starting with identification of the radio frequency to the attention grabbing-innovatively executed outdoor billboards at arterial roads, ensuring visibility and tune ins, has been a long passionate journey in bringing music to music lovers at their convenience and comfort, truly unplugged from the usual TV screens. But has the potential of driving traffic to the TV screens!"

MTV has associated with Jago Mumbai ? the community radio station for the OOH innovation activity. The on-air show has premiered on MTV on 1st Oct at 8 PM. The Facebook page for the show has already crossed 1.2 Lacs fans. Stay tuned to MTV for more interesting innovations!

Mumbai : PlayUp India, a pioneer in the field of LIVE sports gaming, has become India?s No. 1 mobile generation sports Entertainment Company to register the highest numbers of user base on Facebook within a short span of three months. Riding on the popularity chart of the world?s most visited social platform, PlayUp has crossed a fan following of over 1 million. With an active daily user base of 0.3 million and more than 60,000 likes a day, the company has attained the highest position creating one of the largest social interactive user base as compared to other sports and social gaming brands.

The company has also successfully joined the league of top 10 business brands on social media. It?s indeed a matter of pride for PlayUp since it has bagged the number one spot and outshined big names like GoJiyo gaming, Zapak gaming, Game 4U gaming etc. in the ?Gaming? category of ?Brands going Social?. PlayUp India has also outpaced biggies like Cadbury Celebrations, Tata Photon, BlackBerry India in the general category. PlayUp has rolled out innovative sports-based web and mobile products to engage sports enthusiasts, and has always been at the forefront when it comes to offering a complete dose of interactive sports entertainment to fans around the world. Adding on to the continuous innovations in sports and entertainment industry, the PlayUp India brand page on Facebook is an effort to revolutionize the social media channel for sports fans engagement and interactivity.

Commenting on the company?s achievement Mr. Rajat Kulshrestha, CEO, PlayUP India, said, ?Today facebook has become the world?s most popular social media channel. And with this in mind, we decided to come up with a unique brand page creating a never before experienced interactive platform for sports lovers and social networkers. India?s sports fan population is very tech-savvy and keeps on looking for various skill-based, engagement-driven avenues for fun and interactivity especially on the social media platforms. We are confident that our new position as India?s first mobile generation sports entertainment company to reach out to more than a million users on facebook will motivate us to come up with even more innovative and engagement-driven offerings for sports fans and gaming lovers.

?We are committed to bring innovative and unique gaming concept for Indian Gaming Industry, which is highly cluttered with various and traditional interface games. We will leverage social media in the future also, and will adopt an aggressive & full-fledged social media strategy to tap its true potential on the Web. We will be focusing more on social media than traditional marketing methods, and have planned to invest and pioneer in this space?, he further added.

With a huge population of tech-savvy youth getting more and more addicted to social networking sites, Facebook has emerged as the right platform for Play up to gear up. An array of creative and interactive contests and games with unparalleled new ideas has helped PlayUp in beating its competitors in the arena of social gaming sector. Hitting rightly on the bull?s eye, Play Up?s Facebook brand page is ushered with huge multitudes of posts from the large fan following. With application updates, picture and video posts keeping in mind the need and thought process of users, Play Up grabbed a huge fan following with a creative and talented team, although small in numbers and with petite investment.