MUMBAI: Multi Screen Media (MSM) has decided to simulcast the season 6 of Indian Premier League (IPL) on its Hindi movie channel Max as well as its sports channel Six.

The IPL will be available on a High Definition (HD) feed in English and a SD feed in Hindi on Six and a Standard Definition (SD) feed on Max.

MSM COO N P Singh said, "With the simulcast of the Indian Premier League 2013 on Max and Six, we aim to reach out to millions of more viewers spanning the nation. Through this, we hope to take the popularity of IPL 2013 to the next level."

Six, which has been positioned as a sports entertainment channel, was launched on 7 April last year during the IPL.

MSM expects the distribution of Six to strengthen with the telecast of the IPL on the sports channel. Six has yet to fully settle down on distribution networks.

Six had recently signed two new deals to strengthen its presence on direct-to-home (DTH) platforms. The channel is now available on Tata Sky, Airtel digital TV, Videocon d2h and Dish TV.

Gaurav Seth, who recently moved to Sony Entertainment Television as marketing head, will continue to handle the marketing of IPL to maintain continuity. He was handling the marketing of IPL as marketing head of Max.

The IPL will be held from 3 April to 26 May involving nine teams and 76 matches. It will have a new title sponsor in PepsiCo and a new IPL team in SunRisers, the Hyderabad IPL team.

MUMBAI: Gaurav Seth, Head of Marketing at Max, will take additional charge as Head of Marketing at Sony Entertainment Television following Danish Khan?s exit.

Danish Khan has put in his papers as the Head of Marketing SET and is currently serving his notice period.

Multi Screen Media COO NP Singh confirmed the news to Indiantelevision.com. "Yes, Danish Khan has quit Sony," he said.

Seth will continue to handle the marketing of both the channels. He will also be responsible for the marketing of MSM?s biggest property, the Indian Premier League (IPL).

Search is on for Seth?s replacement at Max.

"I am looking forward to take the new responsibility (as Marketing Head of SET). I will also be handling marketing of Max till the time there is a replacement for me," Seth said.

"Besides, I will also be handling IPL purely from continuity point of view. I have been handling IPL for the past four years, so it was felt that I should look after it for this season too since the tournament is too close," he added.

The IPL season 6 will be housed under MSM?s sports and entertainment channel Sony Six which went on air in April this year.

Danish Khan could not be reached for comment till the time of filing this report.