MUMBAI: 5paisa Capital has announced the appointment of Gaurav Seth as its CEO, effective immediately. With over two decades of experience in financial services and technology, Gaurav has a proven track record across the US, India, and southeast Asia. Prior to joining 5paisa, he served as chief product officer at Syfe, where he established it as a leading digital wealth player in southeast Asia. He also played a key role in propelling Paytm Money to prominence in India and led the digital transformation of Morgan Stanley's wealth management division in New York.

Gaurav is an alumnus of the Indian School of Business, Hyderabad, and holds a bachelor of engineering from Thapar Institute of Engineering and Technology, Patiala.

5paise co-Promoter R. Venkataraman stated, “Seth’s experience in tech-driven innovations will enhance our digital transformation priorities at 5paisa Capital. We anticipate significant growth and innovation under his leadership.”

In response, Gaurav expressed, “5paisa Capital was the original disruptor in the Indian broking industry, democratizing equity investing for millions. I am excited to contribute to this legacy and spearhead the next phase of growth.”

5paisa.com stands as one of India’s largest discount brokers, boasting over 4.62 million customers and a reported net profit of Rs 219 million in Q2 FY25, with revenues reaching Rs 1008 million. The platform is widely used, with over 20.6 million users and a 4.3 rating on Google Play.