Mumbai: Channel [V], the youth channel that has stopped airing music content since the start of this month, is launching a new fiction property titled ?The Buddy Project?.

Starting 23 July the show will air every week Monday- Friday at 6 pm. The show is produced by Sunshine Production.

The underlying theme of the show is that life will always send us an "indicator". Someone or something that makes us realise who we really are and what we are actually capable of achieving.

Channel [V] EVP and GM Prem Kamath said, "We are very excited to launch our latest endeavour at storytelling - The Buddy Project (TBP). As with all our properties, we have taken great pains to explore a facet that greatly affects the youth at their age. Very often our choice of peers and role models shapes our entire life. TBP delves into unique relationships between a set of reprimanded students and an accidental mentor. Considering all the added pressures today?s generation faces, this will be a fresh air of relatability and reference in their lives. Obviously the portrayal of such strong characters needs careful selection and we are delighted to have an ensemble of great talents like Manav and Shishir Sharma who will play crucial roles."

The show is set at "The Royal Academy", a once prestigious school that has had its image tarnished by its current batch of students. The story depicts journey of eight students and explores the rebellious and vulnerable nature of each of the characters. Unfortunately, the only person who realises the predicament of the students is principal Ramanujam. In an attempt to regain the lost pride of the academy and to help direct the enrolled students toward constructive personal and academic development, he brings in an old alumnus - Anirudh Jaitley. He endeavours to help the students learn more about themselves and be comfortable in their own skin.

MUMBAI: Channel [V], the youth channel from the Star India stable, is launching talk show format ?My Big Decision? starting 14 January.

A BBC Worldwide Production, My Big Decision will air every Saturday at 7 pm.

My Big Decision is about real time experiences of the youth today and their toughest voyage into the world of dreams vis-a-vis reality.

BBC Worldwide Productions India general manager and creative head Myleeta Aga said, "We are delighted to be working with Channel [V] on the innovative and disruptive format My Big Decision. BBC Worldwide is committed to bringing quality international formats to the Indian market. We believe the stories and themes that My Big Decision addresses are relevant and thought provoking for today?s Indian youth."

Channel [V] EVP and GM Prem Kamath added, "Teenagers today are growing up faster than ever before, and they?re making adult decisions quicker than their parents would like. My Big Decision is an endeavor by Channel [V] to guide the youth today who have such larger than life decisions to make due to various influences."

The show has been conceptualised on the premise that the youth is dabbling regularly with issues that nobody wishes to address. My Big Decision will appeal to the core audience and people at large as it provides a detailed insight into specific issues that the youth face with their lives and the consequences of making a decision on the same.

Hosted by Sandhya Mridul, the show traces the lives of 14 young contestants, whose aspirations are reliant on their decisions; the decision that will make way for a lifetime transition. These decisions are bold and beyond the societal norms.

MUMBAI: In a new Sunday primetime show, Channel [V] will play the cupid for all the guys who fear to approach girls.

The non-fiction property, Steal UR Girlfriend, will debut on 13 November at 7 pm.

Star India?s youth entertainment channel has roped in Bollywood actor Kashmera Shah to play the cupid.

?Steal UR Girlfriend? is based on impressing and winning the dream girl. Shah helps the love smitten guy woo his dream girl in the show.

Channel [V] EVP and GM Prem Kamath said, "The youth dreams of dramatic moments in their lives, especially when it comes to relationships. These fantastic moments and situations to proclaim their love are not acted upon out of fear of failure - the proverbial one shot at success is all they have - and this is the one opportunity we offer them."

Channel [V] has lately been focusing on original programming and has significantly reduced its music content to two dayparts - morning 7-11 am and evening 4-6 pm. It has, unlike other channels in the genre, launched two daily fiction shows - ?Dil, Dostii, Dance? and ?Humse Hai Liife?.