MUMBAI: MMA, formerly known as the Mobile Marketing Association, has appointed L’Oréal India managing director Amit J

MUMBAI: Mobile Marketing Association, a global non-profit organization, today released an Ad Fraud Benchmark Report o

Mobile Marketing Association (MMA) and Facebook today jointly released a creative playbook at the MMA Forum India eve

MUMBAI: The increasing penetration of the internet with affordable data prices and low cost of mobile devices has led

MUMBAI: While multi-touch attribution (MTA) might be the need of the hour, given the ever-increasing size of the mobi

MUMBAI: